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Code d'Examen: adwords-fundamentals
Nom d'Examen: Google (Google Search Fundamentals Exam Practice Test)
Questions et réponses: 160 Q&As
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NO.1 You're serving as a Google AdWords consultant for a company that sells electronics. Bob, your client,
is new to Web-based business sales and he's concerned with how long his ad will run. You explain to Bob
the concept of a daily budget and the monthly costs, but Bob is still worried and would like to just run his
ad for a short period of time. What's the smallest amount of time that you can configure an ad to run for
Bob?
A. 15 minutes per week
B. 48 hours per week
C. 1 hour per week
D. 24 hours per week
Answer: A
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NO.2 Amy is new to Google AdWords and she's curious about the policies Google requires for
participants and their ads. Which one of the following is NOT of the Google AdWords policy categories.?
A. Link policies
B. Editorial and format policies
C. Image policies
D. Content policies
Answer: C
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NO.3 Beth has created a Google AdWords account for her company but she is no longer interested in
managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth's account?
A. The SEO firm will need to link Beth's account to their account.
B. The SEO firm will need to acquire Beth's account through the My Client Center program.
C. The SEO firm will need to create a new Google AdWords account in the My Client Center program.
D. The SEO firm will need Beth's account login information to login and manage the account as Beth
Answer: A
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NO.4 Jeff is creating a mobile ad for his Website for the Google AdWords program. Which one of the following
options is allowed by Google AdWords for mobile users?
A. A call link so visitors can immediately call rather than visit the Website
B. A text link so visitors can send a text message to the advertiser
C. An ignore mobile ad option to hide the Google AdWords
D. A hide all images option to see just the Google AdWords text
Answer: A
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NO.5 Nancy would like to create a display ad for the Google Content Network, but she doesn't have image
editing software. Which of the following is recommended for Nancy to create a display ad for the Google
Content Network?
A. Hire a designer to create the display ad.
B. Use the Display Ad Builder.
C. Use the Adobe Ad Builder.
D. Use a text ad.
Answer: B
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NO.6 You have elected to use the device platform targeting in your Google AdWords. How is the quality
score calculated for this feature?
A. The type of device you've elected to target affects how the quality score is calculated.
B. The type of operating system you've elected to target affects how the quality score is
calculated.
C. Quality scores are not calculated when a Google AdWords users elects to use content
placement.
D. The quality score is calculated the same as all Google AdWords ads: It's calculated using a variety of
factors and measures how relevant your keyword is to your ad group and to a user's search query.
Answer: D
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NO.7 Google wants to make certain that Google Content Network consultants understand where people are
spending their time online. Google has identified four categories where people spend their time online.
Which one of the following statements ranks Internet usage for Web users from smallest to largest
percentage of time online according to Google?
A. Commerce sites, content sites, communication sites, search sites
B. Search sites, commerce sites, content sites, communication sites
C. Communication sites, content sites, commerce sites, search sites
D. Content sites, communication sites, commerce sites, search sites
Answer: D
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NO.8 Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that
his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following
matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used?
A. [Montana cabin rentals]
B. "Montana cabin rentals"
C. -Montana cabin rentals
D. Montana cabin rentals
Answer: A
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